Print moments

May 17, 2010

I saw a double truck ad the other day in a photography book that boasted magazine sales were on the rise. It gave the statistics that subscriptions had grown by nine percent under the eleven years of Google.

Now there  has been a lot of talk about print dying over the last couple of years, and although I come from a print background, I suggest photography is still about the moments!

First off, any industry that only grows by nine percent over that many years can’t say that it’s growing – that little won’t even cover inflation. Next, there’s a reason that print is suffering. I mean the difference that a good monitor makes to a cool photo as compared to a bad reproduction in a press run says it all.

I still love to hold paper in my hand and thumb through the pages, although now it almost seems antiquated.

All that being said, I was at a track meet in Austin this week and one in Lubbock two weeks ago and some things haven’t changed. There were still hundreds of photogs from all over Texas, trying to catch that 1/500th of a second. It was obvious that somebody was still paying them to do it. I think I saw three video cameras total in both meets.

In conclusion I suggest whether it’s in print or on a monitor, people still want moments, and there’s a lot of us still trying to capture them.

If everybody is still getting paid to do what they do and still get to share there images with the rest of the world, does it really matter which medium it shows up in? In the end all that is really important is the moment and the capturing there of.

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